CARRADORA BRANDING IDENTITY PACKAGE
Carradora decided to move forward with a complete rebranding of their company as well as an identity package and asset package. The logo was recreated, new typefaces were selected to standardize all documents, colors were selected to be consistent and modernize the brand. Assets were developed including business cards, letterhead, icons, background graphics, and more.
THE LOGO
The Hawthorne leaf is a symbol of health and important to the Carradora brand. In order to modernize the brand we removed the heavy leaf and created an outlined silhouette. The Carradora name is important to the brand and team and this we chose to highlight while maintaining type consistency between the two words. There are two other layouts for the logo as well, an elongated version and vertical version to allow for use in print where the standard logo may not have been well-suited.
THE COLORS
Green symbolizes health, wellness and medicine so Carradora's prominent color was determined to be a beautiful shade of green. Carradora’s secondary palette is used to accent and highlight the green palette and grey palette (not shown here). The secondary was created to be used sparingly as to not overshadow the green when presented externally. For internal documents the color selection should fit the purpose and not detract from the message, but allow the author flexibility to utilize additional color to attract team member attention while still maintaining brand guidelines.
THE ASSETS
Business Card
Letterhead
Cover Sheet & Proposal Document Backgrounds
Icons
Project Management Flow Chart
Carradora Background Graphic
